Initially the platform has no external prompts for one of my video streaming platform. People getting aware about the platform with the help of sales team

 

As a product manager, I implemented push and email notifications mechanism to increase platform adoption and retention.

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I analyzed user behavior and identified that many users were not returning to the platform after signing up. To address this, I introduced a notification mechanism using mixpanel and moengage integration, that informed users of new updates, features, reminder to leads and recommended content to encourage them to return.

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The adoption of our platform increased by 5%- 10% within 3 months, as measured by the number of new sign-ups per month. This demonstrates the effectiveness of the notification mechanism in engaging users and driving adoption.

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By implementing the notification mechanism, we were able to address the challenge of low user engagement and improve our platform's adoption. Going forward, I plan to continue monitoring user behavior and implementing strategies to improve engagement and retention. Later on, we will target to implement web notification, sms notification and in-app notification